By Aissia Ashoori

El Cerrito’s hometown movie theater – Rialto Cinemas – is a neighborhood asset and a unique destination in our city of El Cerrito. The owners are film aficionados who have operated the theater since 2009. The theatre offers an array of exceptional programming: first-run films, independent and foreign titles, classics, special events, ‘Movie Lover’ memberships, and free Family Matinees and Big Screen Classics.

In addition to standard movie theatre fare, Rialto Cerrito offers freshly prepared burgers, pizzas, salads, wine, and beers on tap, with service delivered directly to your seat. Visit rialtocinemas.com for details. Be sure to invite some friends and catch your next movie in El Cerrito.

Shopping locally not only supports existing businesses and inspires new ones to open in El Cerrito, but also helps the City’s General Fund. Between April and June 2025 (Quarter 2), El Cerrito’s sales tax receipts were up 7.8% compared to the same period in 2024. With this quarterly increase, the City also saw a 19% jump in the Countywide tax pool allocation, as reported by HdL Companies.

See the City of El Cerrito Sales Tax Update at elcerrito.gov/finance for more information, and thank you for shopping and doing business in El Cerrito!