Introducing the El Cerrito Insider Showcasing members and chamber news to encourage professional collaboration, civic engagement, and community connections throughout El Cerrito. To leverage available resources, we're transforming our monthly printed newsletter into a digital format, with quarterly print editions. Printed copies will be featured at local hubs around town to support local businesses and encourage community connections. Announcements listing specific locations coming soon.
A Fresh Take on the Farmers Market at El Cerrito Plaza The Farmers Market at El Cerrito Plaza is open every Tuesday and Saturday from 9 AM to 1 PM. It was established as a certified market over 30 years ago, but a tragic loss ultimately led to a moment of renewal. After a careful vetting process, a new operator was chosen to run the market as of May 2025. Regional Farmers' Market Association will operate our cherished local market. Their mission is to create a sustainable platform for small farmers, independent food producers, and artisans to sell their products directly to customers. They will be a professional yet friendly presence and a responsible steward of our local market. Certified farmers' markets play a vital role in their mission, allowing farmers to showcase their crops and products to residents. They collaborate closely with farmers and producers to ensure that everything sold at the market is of the highest quality and fairly priced. Learn more |
Local Multicultural Bookstore Celebrates Diversity and Literacy in the East Bay Nestled alongside El Cerrito, the Multicultural Bookstore has become a cherished sanctuary for book lovers and a vibrant hub for community engagement. Embracing its mission to "Learn, Develop, Grow!" this enchanting bookstore celebrates the richness of diverse literature while fostering cultural awareness and education through its carefully curated collection. The El Cerrito Chamber of Commerce is proud to count the bookstore as one of our members. Honored by Oprah's Magazine, the Multicultural Bookstore has been recognized not once but twice as an exemplary small Black-owned bookstore deserving of community support. Its profound impact is highlighted in an article that underscores the vital role local businesses play in enriching the community. At the Multicultural Bookstore, customers can dive into an expansive selection that caters to a wide range of ages, from infants to adults. The store proudly showcases a remarkable array of literature featuring voices and stories from African American, Latino, Native American, Asian/South Asian, Filipino, and many other backgrounds. Readers can explore genres that encompass LGBTQ themes, disability awareness, and vital topics of diversity, history, language, and social justice. Beyond its extraordinary selection of books, the Multicultural Bookstore creates an inviting and warm atmosphere. Visitors can savor complimentary coffee or tea paired with a delectable pastry while enjoying the lively ambiance. The bookstore also offers free WiFi, making it an ideal oasis for those looking to unwind or get some work done in a cozy setting. The owners warmly invite the community to explore the store, which operates from Thursday to Saturday, 10 AM to 6 PM. For those seeking specific titles not currently in stock, the bookstore encourages customers to connect and request special orders, ensuring that everyone’s literary wishes can be fulfilled. Tamara, the passionate owner of the bookstore and an author, is rewriting her beloved children’s book series, Just Imagine…What If There Were No Black People in the World? This inspiring series shines a light on the indispensable contributions of African American inventors and scientists. The project stems from Jaxon’s Magical Adventure with Black Inventors and Scientists, followed by three companion volumes, including a coloring book and an engaging activity book. Deeply committed to education and sparking inspiration in others, she consistently participates in speaking events that emphasize the importance of teaching Black history throughout the year. The Multicultural Bookstore and Gifts stands as a powerful testament to cultural pride and the transformative power of literature, inviting everyone in the community to explore, learn, and grow together. For more information visit their website https://www.multiculturalbookstore.com/ |
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