By Robert Rogers

With its striking blue-and-alabaster-white facade, El Cerrito Honda stands tall as a pillar of our community. It’s not only a premier destination for vehicle purchases but also a significant contributor to the local economy.

It’s one of the top taxpayers in our city!

But beyond that, as a family-owned dealership, El Cerrito Honda exemplifies the values of community, service, and commitment. Its leaders foster an inviting atmosphere for all who visit.

In business for more than five decades, El Cerrito Honda is the East Bay’s one-stop Honda shop. They provide a broad range of automotive maintenance and repair services, new and used models, top-notch service, and expert customization options.

Purchasing a vehicle is one of the most significant consumer decisions many residents make, and choosing to buy locally has a profound impact on our city. Tax revenues generated from these large transactions directly support essential public services, such as education, infrastructure, and safety. By shopping at El Cerrito Honda, customers are not only investing in a vehicle but also in the future of our community.

General Manager Sheriff Demetri says he derives joy from a career in which he’s surrounded daily with his two favorite things in life: people and cars.

"I am a true believer that you get out of this business what you put into it, and I have invested my whole life, ” Demetri said. "Kindness is costless but also priceless."

Renowned for its excellent customer service, El Cerrito Honda offers a full range of services that go beyond sales.

Demetri takes pride in being a local employer, providing good jobs to dozens of residents and fostering a culture of family and friendliness. The dealership’s team is dedicated to creating a welcoming environment where customers feel valued and appreciated. This strong community focus enhances the customer experience and strengthens the bonds within El Cerrito.

In supporting El Cerrito Honda, residents are choosing to uplift their local economy, enhance public services through valuable tax contributions, and enjoy exceptional service from a dealership that truly cares. Together, let’s drive our community forward by supporting local businesses like El Cerrito Honda, where quality and community meet.

“More than just a car dealership, ” General Manager Demetri said. “We’re family. "